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Frugal Innovation in Healthcare: How Targeting Low-Income Markets Leads to Disruptive Innovation (India Studies in Business and Economics) Pdf

Download Frugal Innovation in Healthcare: How Targeting Low-Income Markets Leads to Disruptive Innovation (India Studies in Business and Economics) Pdf

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Book Description:

This book focuses on how firms are innovating with regard to the Bottom-of-the-Pyramid (BOP) − the underside socio-monetary part, and the organizational circumstances they need to obtain success. The authors use a lot of examples of disruptive enhancements for this market, notably in the Indian healthcare sector. Low-worth, specialty hospital chains like Aravind Eye Care and Narayana Hrudayalaya have launched down the worth of positive medical procedures significantly. The Indian conglomerate Tata Group and the American healthcare massive GE Healthcare have moreover developed fairly priced merchandise targeted on the bottom-income segments in India. The authors present an in-depth analysis of these firms and present their insightful outcomes on disruptive innovation and the ever-troublesome BOP market.




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