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The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for. Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumers and businesses alike. In the twenty-first century, Free is more than just a promotional gimmick: It's a business strategy that is essential to a company's successful future. Download the audiobook of Free for free! Details inside the book.
- File Size: 939 KB
- Print Length: 288 pages
- Publisher: Hachette Books (June 22, 2009)
- Publication Date: July 7, 2009
- Sold by: Hachette Book Group
- Language: English
- ASIN: B002DYJR4G
- Text-to-Speech: Enabled
- X-Ray: Enabled
- Word Wise: Enabled
- Lending: Not Enabled
- Screen Reader: Supported
- Enhanced Typesetting: Enabled
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