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Film Marketing is the first book to consolidate current literature proper right into a correctly educated and academically sound textbook. The book focuses on the film business as a whole, which incorporates trendy (mainstream) fiction films (typically) in English, non English language fiction films, documentary films and paintings house films. In doing so, it is firmly embedded inside the worldwide film business.
Although the film business is worldwide, it is dominated by the Hollywood important studios, and as such, dialogue of the Hollywood film business shall be highlighted. Nevertheless, in distinction to totally different film promoting books out there available on the market, this book moreover highlights totally different worthwhile film industries, comparable to Korea, Nigeria and India, along with looking at examples of film promoting practices from quite a lot of totally different nations which give fascinating case analysis from Denmark, France, the UK and Hong Kong.
Film Marketing presents the scholar a singular combination of idea and comply with and written in accessible scholar-nice technique, presents an fascinating and will-have textual content material for anyone studying film. The book consists of full pedagogical choices and additional lecture belongings, obtainable at www.textbooks.elsevier.com allowing for simple use by every lecturer and scholar.
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