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The event of the pageant and occasion business has seen giant scale progress and in depth authorities help because of goals to reinforce and challenge the image of place and leverage constructive sponsorship and regeneration alternatives. As we transfer deeper into austerity measures prompted by financial recession, group festivals and occasions as a sacred or profane time of celebration may be thought-about much more necessary than ever earlier than.
This book for the primary time explores the position and significance of ‘group’, ‘tradition’ and its impact via festivals and occasions. Cut up into two distinct sections, the primary introduces key themes and ideas, contextualises local traditions and tradition, and investigates how festivals and occasions can act as a catalyst for tourism and create a way of group. It then questions the social and political nature of festivals and group occasions via analyzing their possession. The second part focuses on communities themselves, in search of to look at and talk about key rising themes in group occasion research similar to; the position of diaspora, imagined communities, delight and id, historical past, producing and consuming area and place, authenticity, and multi-ethnic communities. Examples are drawn from Portugal, the Dominican Republic, the USA, Malaysia, Malta, Finland and Australia making this book really worldwide.
This vital quantity shall be useful studying for college kids and teachers throughout the fields of Event, Tourism and Hospitality research in addition to different social science disciplines.
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