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Erfolgreich steuern mit Market Intelligence: Marktentscheidungen fundiert treffen (Advanced Controlling) (German Edition) Pdf

Download Erfolgreich steuern mit Market Intelligence: Marktentscheidungen fundiert treffen (Advanced Controlling) (German Edition) Pdf

Download Erfolgreich steuern mit Market Intelligence: Marktentscheidungen fundiert treffen (Advanced Controlling) (German Edition) Pdf in PDF and EPUB Formats for free. Erfolgreich steuern mit Market Intelligence: Marktentscheidungen fundiert treffen (Advanced Controlling) (German Edition) Pdf Book is also available for Read Online, mobi, docx and mobile and kindle reading. Please use the link provided below to generate a unique download link which is valid for 24hrs. You must use the link before it will expire.

Book Description:

Wie gelingt es Unternehmen, frühzeitig Veränderungen in ihren Märkten wahrzunehmen und angemessen zu (re-)agieren? Erfolgreiche Unternehmen setzen häufig auf ein integriertes Konzept bestehend aus marktorientierter Informationsgrundlage und adäquat angewandtem Controllinginstrumentarium. So können fundierte und zukunftsgerichtete Entscheidungen getroffen werden. Jürgen Weber, Mario Stoffels und Jan Spitzner stellen ein entsprechendes Market Intelligence-Konzept vor und ordnen dies in die Unternehmenssteuerung ein. Zahlreiche Praxisbeispiele illustrieren das Konzept.




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