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Although quite a bit scholarly and necessary consideration has been paid to the connection between rhetoric and environmental factors, media and environmental factors, and politics and environmental factors, no book has however focused on the connection between nicely-appreciated custom and environmental factors. This assortment of essays gives a rigorous and multifaceted rhetorical and necessary perspective on the strategies in which the language and imagery of nature is included strategically into quite a few widespread custom texts—ranging from greeting enjoying playing cards to advertisements to grocery store tabloids. As a distinguished group of scholars reveals, our notions in regards to the setting and environmentalism are every mirrored in and shaped by our widespread custom in fascinating strategies under no circumstances beforehand examined in an academic context.
The consumptive imaginative and prescient of nature launched in these texts represents a completely American view, one promoting leisure and comfort, and nature as a result of the place to experience them. This good life angle in the direction of the environment sometimes serves to commodify it, to render it little larger than space in which to pursue typical notions of the American dream. As such, the amount represents a daring and hanging imaginative and prescient every of in fashion custom and of widespread notions of an environment that could be each protected or just merely consumed.
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