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Enterprise Culture in Neoliberal India: Studies in Youth, Class, Work and Media (Routledge Contemporary South Asia Series) Pdf

Download Enterprise Culture in Neoliberal India: Studies in Youth, Class, Work and Media (Routledge Contemporary South Asia Series) Pdf

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Book Description:

The promotion of an enterprise custom and entrepreneurship in India in present many years has had far-reaching implications previous the monetary system, and reworked social and cultural attitudes and conduct. This book brings collectively pioneering evaluation on the character of India’s enterprise custom, masking quite a lot of numerous themes: workplace, education, religion, commerce, films, media, youth id, gender relations, class formation and metropolis politics.

Based mostly totally on in depth empirical and ethnographic evaluation by the contributors, the book reveals the myriad manifestations of enterprise custom and the making of the aspiring, enterprising-self in public custom, social apply, and personal lives, ranging from makes an try and assemble hegemonic ideas in public discourse, to appropriation by individuals and groups with unintended penalties, to forms of contested and contradictory expression. It discusses what’s ‘new’ about enterprise custom and how it pertains to pre-current ideas, and goes on to try the processes and mechanisms by means of which enterprise custom is popping into entrenched, in addition to how it impacts completely totally different programs and communities. The book highlights the social and political implications of enterprise custom and how it recasts family and interpersonal relationships in addition to non-public and collective id.

Illuminating one of many mandatory parts of India’s current monetary and social transformation, this book is of curiosity to school college students and college students of Asian Enterprise, Sociology, Anthropology, Enchancment Studies and Media and Cultural Studies.




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