Encyclopedia of Sports Management and Marketing Pdf

Encyclopedia of Sports Management and Marketing Pdf
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This four-amount set introduces, on the administration facet, guidelines and procedures of economics, budgeting and finance; administration; governance; communication; enterprise regulation and ethics; and human belongings practices; all inside the sports activities actions context. On the promoting facet this reference helpful useful resource explores two broad streams: promoting of sport and of sport-related merchandise (promoting a selected workforce or selling group- and sport-related merchandise, for example), and using sports activities actions as a platform for promoting non-sports activities actions merchandise, similar to celebrity endorsements of a selected mannequin of watch or the company sponsorship of a tennis occasion. Collectively, these four volumes provide an entire and authoritative overview of the state of sports activities actions administration and promoting within the current day, providing a helpful print or on-line helpful useful resource for scholar researchers.

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