From the dynamics of interpersonal communication between well being professionals and shoppers to international command-and-management throughout public well being emergencies that cross worldwide borders, the sector of well being communication bridges many disciplines and includes efforts from the micro to the macro. It includes navigating private, cultural, and political complexities and a capability to distill complicated technical science into shortly and simply understood phrases for prepared distribution by the mass media–or to a person affected person or to the dad or mum of an ailing baby.
Regardless of an abundance of textbooks, specialised monographs, and educational handbooks, that is the primary encyclopedic reference work on this space, overlaying the breadth of concept and analysis on well being communication, in addition to their sensible software.
Almost 600 unique articles are organized A-to-Z inside a 3-quantity set to offer complete protection of this thrilling area, together with such subjects as theories and analysis traditions; analysis and evaluation; cultural complexities; high danger and particular populations; message design and campaigns; supplier/affected person interplay points; media points; and extra.
All articles have been particularly commissioned for this work, signed and authored by key figures within the subject, and conclude with cross reference hyperlinks and recommendations for additional studying.
Appendices embrace a Useful resource Information with annotated lists of basic books and articles, journals, associations, and web pages; a Glossary of specialised phrases; and a Chronology providing an summary and historical past of the sector.
A thematic Reader’s Information teams associated articles by broad matter areas as one useful search function on the e-Reference platform, which additionally features a complete index of search phrases.
This A-to-Z three-quantity reference is out there in each print and on-line codecs and is a must have for libraries and researchers who search complete protection of the idea, analysis, and purposes of well being communication.
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