E-Book Review and Description:
Amazon Price: N/A (as of June 7, 2017 10:51 am –
Marketing is broken. Everyday, consumers are bombarded with thousands of commercial messages, and they have become increasingly adept at screening out or instantly forgetting them. The advertising quest for eyeballs is floundering and research and developments in technology suggest that reaching people will only get increasingly difficult with time.
Meanwhile, exciting breakthroughs in neuroscience and psychology have given us greater insights into human emotions than ever before. And important findings suggest that marketing communication – and consumers – can benefit from this.
Companies that change their promotional efforts to focus on emotional engagement with their would-be customers can convey values and benefits more accurately, be more persuasive, gain better memorisation, have their marketing go viral with greater speed, and ensure they get the best possible returns from product placement and celebrity endorsement.
A share of heart, not a split-second of attention, must now be the goal of all marketers.
Emoti-coms is the revolutionary guide to this new approach. Lucidly covering the theoretical groundwork and introducing actionable ideas, hints and tips for your own emotion-based campaigns, it also addresses the ethical dimension of thisa new and powerful way of getting your message out to the world.
A fascinating and provocative read for all marketing and communications professionals.
- File Size: 447 KB
- Print Length: 182 pages
- Publisher: Harriman House (April 1, 2011)
- Publication Date: April 1, 2011
- Sold by: Amazon Digital Services LLC
- Language: English
- ASIN: B004UAGSZM
- Text-to-Speech: Enabled
- X-Ray: Not Enabled
- Word Wise: Enabled
- Lending: Not Enabled
- Screen Reader: Supported
- Enhanced Typesetting: Enabled
Successful Tips For A Best Ebook Reading Experience
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Many of the times, it has been felt that the readers, who are using the eBooks for first time, happen to truly have a difficult time before becoming used to them. Mostly, it happens when the new readers stop utilizing the eBooks as they are unable to utilize them with the proper and effectual fashion of reading these books. There present number of motives behind it due to which the readers quit reading the eBooks at their first most effort to use them. Nevertheless, there exist some techniques that may help the readers to truly have a good and effectual reading encounter.
A person ought to fix the appropriate brightness of display before reading the eBook. It is a most common issue that most of the folks generally tolerate while using an eBook. Due to this they have problems with eye sores and head aches. The very best option to overcome this severe problem would be to reduce the brightness of the displays of eBook by making particular changes in the settings. You can also adjust the brightness of screen depending on the kind of system you are utilizing as there exists lot of the ways to correct the brightness. It is suggested to keep the brightness to potential minimal level as this can help you to raise the time which you can spend in reading and give you great relaxation onto your eyes while reading.
A good eBook reader ought to be installed. It'll be useful to really have a good eBook reader to be able to have a great reading experience and high quality eBook display. You can even use free software that may provide the readers that have many functions to the reader than simply an easy platform to read the desired eBooks. You can even save all your eBooks in the library that is additionally supplied to the user by the software program and have a superb display of all your eBooks as well as get them by identifying them from their particular cover. Aside from offering a place to save all your valuable eBooks, the eBook reader software even provide you with a large number of characteristics as a way to improve your eBook reading experience than the traditional paper books. You can even enhance your eBook reading encounter with help of options provided by the software program for example the font size, full display mode, the specific number of pages that need to be exhibited at once and also alter the colour of the background.
You must not make use of the eBook constantly for many hours without rests. You need to take appropriate rests after specific intervals while reading. Many of the times we forget that we're designed to take breaks while we're coping with anything on the computer screen and are engrossed in reading the content on screen. Yet, this does not mean that you ought to step away from the computer screen every now and then. Continuous reading your eBook on the computer screen for a long time without taking any rest can cause you headache, cause your neck pain and suffer from eye sores and in addition cause night blindness. So, it is essential to give your eyes rest for some time by taking rests after particular time intervals. This will help you to prevent the problems that otherwise you may face while reading an eBook always.
While reading the eBooks, you should prefer to read big text. Normally, you'll observe the text of the eBook tends to be in moderate size. It is suggested to read the eBook with big text. So, increase the size of the text of the eBook while reading it on the screen. Even though this can mean that you will have less text on every page and greater number of page turning, you'll manage to read your wanted eBook with great convenience and have a good reading experience with better eBook screen.
It is proposed that never use eBook reader in full screen mode. It is suggested not to go for reading the eBook in full-screen mode. While it may seem easy to read with full screen without turning the page of the eBook quite often, it place lot of stress in your eyes while reading in this mode. Consistently prefer to read the eBook in the exact same span that will be similar to the printed book. This really is so, because your eyes are used to the span of the printed book and it would be comfy for you to read in the same way. Test out different shapes or sizes until you find one with which you will be comfortable to read eBook.
By using different techniques of page turn you can also boost your eBook encounter. You can try many ways to turn the pages of eBook to enhance your reading experience. Check out whether you can turn the page with some arrow keys or click a particular section of the display, apart from utilizing the mouse to handle everything. Favor to make us of arrow keys if you're leaning forwards. Try using the mouse if you're comfortable sitting back. Lesser the movement you need to make while reading the eBook better will be your reading experience.
Technical problems One difficulty on eBook readers with LCD screens is that it will not take long before you try your eyes from reading. To help prevent this, you may use the “white on black” characteristic of your iPad or similar features to other eBook readers. This will definitely help make reading easier.
By using each one of these effective techniques, you can definitely improve your eBook reading experience to a fantastic extent. These tips will help you not only to prevent particular risks that you may face while reading eBook frequently but also facilitate you to take pleasure in the reading experience with great relaxation.