Full of actual-world examples and enterprise instances, ELECTRONIC COMMERCE, 11E continues to steer the market with its slicing-edge protection of all issues e-commerce. Complete protection of rising on-line enterprise methods, up-to-the-minute applied sciences, and the newest developments from the sector equips readers with a strong understanding of the dynamics of this quick-paced business. The brand new version provides thorough discussions of e-commerce progress in China and the creating world, social media and on-line advertising methods, technology-enabled outsourcing, on-line cost processing techniques, and far more. As well as, ""Enterprise Case Approaches"" and ""Studying From Failure"" bins spotlight the experiences of precise corporations as an example actual-world apply in motion.
Necessary Discover: Media content material referenced inside the product description or the product textual content will not be obtainable within the ebook model.
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