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e-Strategy, Pure & Simple: Connecting Your Internet Strategy to Your Business Strategy Pdf

Download e-Strategy, Pure & Simple: Connecting Your Internet Strategy to Your Business Strategy Pdf

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Book Description:

Senior managers know that the Internet calls for new business methods. However for a lot of of those executives, a lot concerning the Internet and e-commerce stays enigmatic. This necessary new book by technique guru Michel Robert demystifies the Internet for executives and offers a complete framework for creating Internet methods that dovetail with a corporation’s general business technique. Based mostly on Robert’s 20 years of analysis and worldwide consulting expertise at greater than four hundred corporations, the e-technique mannequin described includes 10 e-drivers, corresponding to 10 key business methods. These embrace: demand aggregation for acquiring higher costs; construct-to-order providers that permit customers to configure merchandise to their specs; customer self-service; direct customer entry for producers; dynamic pricing; and others. Utilizing many actual-life examples, Robert describes how every e-driver works and the way to mix them in a coherent technique for making optimum use of at present’s strongest strategic software, the Internet.




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