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e-commerce : les bonnes pratiques pour réussir: Quelles stratégies marketing pour le commerce électronique ? (E-management) (French Edition) Pdf

Download e-commerce : les bonnes pratiques pour réussir: Quelles stratégies marketing pour le commerce électronique ? (E-management) (French Edition) Pdf

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Book Description:

Partez du bon pied dans le « commerce connecté » !

Ce livre, édité tant en mannequin papier qu’électronique, s’adresse plus particulièrement aux commerçants et PME, débutants ou confirmés.

Il concerne autant ceux qui envisagent de lancer une nouvelle activité commerciale en ligne que ceux qui souhaiteraient positionner leur business actuel sur la toile. Il fait le degree sur le « commerce connecté » et sur les bonnes pratiques de mise en place d’une stratégie.

Divisé en deux grandes occasions, l'ouvrage aborde les questions suivants :

– Quel est l’état actuel de l’e-commerce et quelles sont les évolutions qui se dessinent ?
– Comment vendre (aussi) en ligne ?
– Plan stratégique : quel positionnement faut-il adopter ?
– Plan financier : comment s’assurer de la rentabilité de son projet ?
– Plan tactique : comment attirer le chaland, le séduire, le convaincre de commander, le servir et le fidéliser ?
– Choix : comment sélectionner dénominations, plateformes de vente, prestataires ?
– Exécution : comment bien mettre en oeuvre sa plateforme, puis la gérer au quotidien ?

Un ouvrage à trip spot des entrepreneurs tant français que belges qui mêle théorie et pratique.




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