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E – commerce e Web marketing. Strategie di web marketing e tecniche di vendita in Internet (Azienda moderna) (Italian Edition) Pdf

Download E – commerce e Web marketing. Strategie di web marketing e tecniche di vendita in Internet (Azienda moderna) (Italian Edition) Pdf

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Book Description:

Con lo sviluppo che Internet ha dato e continua a dare all'e-enterprise, dalla fase iniziale Web 1.zero siamo arrivati alla fase Web 2.zero, si è reso necessario riformulare e rinnovare il libro con una nuova edizione, nel rispetto della continua evoluzione alimentata da globalizzazione, informatica, competitività, nuove piazze virtuali (social network e weblog) da raggiungere, nuovi modelli di enterprise, nuovi modi di comunicare, di vendere e di acquistare on-line. Con criteri innovativi Antonio Foglio, docente di marketing internazionale in svariate università italiane, europee, extraeuropee (Verona, Suffolk- Boston, Vilnius, Kaunas, Almaty, ecc.) e consulente di primarie industrie e organismi nazionali e internazionali (Unesco, Ue), con questo libro dà una concreta ed attuale risposta a ciò che Internet e l'e-commerce impongono alle aziende che intendono fare e-enterprise, proponendo in maniera pragmatica e completa il giusto processo di web marketing e di vendita per prodotti e servizi sia del contesto enterprise-to-enterprise che enterprise-to-shopper. Inoltre ai lettori viene offerto nella Biblioteca Multimediale della FrancoAngeli, riservata agli acquirenti del libro, una serie di materiali di consultazione di grande ed immediata utilità: sitografia per l'e-commerce e il web marketing, la normativa di riferimento, utili moduli statici e interattivi per supportare la decisione di e-commerce e la realizzazione di un webshop, modelli di webshop da visitare.




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