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  Book Title:
Public Relations: Strategies and Tactics (11th Edition)

Book Description:

Clearly explains the essential ideas, methods, and techniques of at this time’s public relations apply Public Relations: Strategies and Tactics makes use of actual-world case research and examples to elucidate the essential ideas and principle behind trendy public relations apply. This complete textual content is grounded in scholarship and consists of references to landmark research and time-honored public relations methods. The writing is geared to undergraduates, and many colourful charts and photographs are used to reinforce main ideas. MySearchLab is part of the Wilcox/Cameron/Reber program. Analysis and writing tools, together with entry to educational journals, assist college students perceive crucial considering in even larger depth. To offer college students with flexibility, college students can download the eText to a tablet utilizing the free Pearson eText app. ALERT: Earlier than you buy, verify together with your teacher or evaluation your course syllabus to make sure that you choose the right ISBN. A number of variations of Pearson's MyLab & Mastering merchandise exist for every title, together with custom-made variations for particular person faculties, and registrations are usually not transferable. As well as, you could want a CourseID, offered by your teacher, to register for and use Pearson's MyLab & Mastering merchandise. Packages Entry codes for Pearson's MyLab & Mastering merchandise will not be included when buying or renting from corporations aside from Pearson; verify with the vendor earlier than finishing your buy. Used or rental books In case you lease or buy a used book with an entry code, the entry code might have been redeemed beforehand and you could have to buy a brand new entry code. Entry codes Entry codes which might be bought from sellers aside from Pearson carry a better danger of being both the improper ISBN or a beforehand redeemed code. Examine with the vendor prior to buy. --




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