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his book brings collectively chopping-edge evaluation by principal African communication and media theorists to supply a broad nevertheless detailed survey of the historic previous and present state of the paintings of selling in Africa. The book is a thought-scary reminder of the variability of approaches to the analysis of promoting communication on a continent the place selling is often taken as a right. From indigenous African varieties of selling – by street criers, wall work, and even olfactory appeals – to the most recent experiments in constructed-in promoting communication by approach of the Net, home videos, smartphones, and social media, Dimensions of Advertising Theory and Practice in Africa is an entire survey every of Africa's contributions to the globalized selling business and of the business's profound affect on African economies and cultures. The first assortment of its type, the book marks an crucial second in the analysis of promoting communication in Africa. It’s going to be an essential textual content material for years to return.
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