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Curso posicionamiento en buscadores (SEO) (Spanish Edition) Pdf

Download Curso posicionamiento en buscadores (SEO) (Spanish Edition) Pdf

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Book Description:

Lleva tu web al éxito con el curso de posicionamiento en buscadores de Gesto Servicios.

La compra de este ebook incluye 5 meses gratuitos de tutorías personalizadas a través de nuestro foro privado en el que nuestros tutores especializados resolverán tus dudas e inquietudes.

Los temas principales de nuestro curso son:

– Elección de las palabras clave correctas por las cuáles posicionarnos.
– Utilización de Google Analytics.
– Optimización elementos internos de nuestro sitio web.
– sixteen métodos para la generación de enlaces entrantes. (backlinks).
– Google Panda y Google Penguin
– Automatización del proceso de generación de enlaces entrantes. – Seguimiento y control de nuestro proyecto search engine marketing.
– Caso práctico de proyecto search engine optimisation.

Al finalizar el curso recibirá un certificado de aprovechamiento del mismo.

TEMARIO:

TEMA I: Introducción

Presentación del curso

¿Qué es search engine advertising?

FTP

HTML

Sitemap

TEMA II: Analítica web

Presentación Google Analytics

Preparando Google Analytics

Tráfico directo en Google Analytics

Porcentaje de rebote

Usuarios que generan zero visitas

Configuración de Analytics para indicar nuestras posiciones

Método sencillo para no contabilizar nuestras visitas

TEMA III: Selección de palabras clave

Creando nuestros listados

Key phrase tools de Google

Google Tendencies

Longtail en web optimization

Estimación de visitas

TEMA IV:Factores internos

Hyperlink Juice

Archivo robots.txt

El nombre de las páginas

Carpetas o subdominios

META Title

META Description

META Key phrases

HTML validado

Estructuración del contenido

Imágenes y search engine marketing

Nombre del dominio

Alojamiento web

Velocidad de carga de la página

Densidad de palabras clave

Uso de Flash

Efecto Halo

TEMA V: Google Native Enterprise

TEMA VI: Factores externos y creación de backlinks

PageRank

Trustrank

Reflexiones Previas

Técnicas para generar enlaces entrantes:

Hyperlinks estratégicos

Hyperlink Baiting

Directorios

Comentarios en Blogs

Webs de Preguntas y Respuestas

Foros de discusión

Distribución de RSS

Notas de prensa

Marcadores Sociales

TrackBacks

Creación de artículos

Distribución de vídeos

Micro Blogs

Pago por Submit

Publicidad mediante enlaces de texto

Distribución de software

Distribución de plantillas de plataformas CMS

Herramientas para automatizar la generación de backlinks

Software program program para generar artículos diferentes basándose en el uso de sinónimos: Top-of-the-line spinner

El plan de generación de enlaces entrantes

TEMA VII: Black Hat search engine marketing

Duplicado de dominios

Spam en enlaces

Cloaking

Spam en foros

Texto invisible

Salir de una penalización en Google

TEMA VIII: Cambios en Google

Google Penguin

Google Panda

TEMA IX: Seguimiento del proyecto search engine marketing

Seguimiento de las posiciones

Valoración económica del ahorro search engine advertising

Volumen de visitas

Calidad de las visitas

Mejora en los SERPs

TEMA X: Recapitulando

TEMA XI: Actuaciones complementarias al search engine marketing

Introducción

Adwords

Recursos Adwords

Programas de afiliados

Recursos Programa afiliados

Group Supervisor

Recursos Group Supervisor

TEMA XII: Caso práctico.

TEMA XIII: Recursos search engine advertising

Cuestionario de autoevaluación (opcional)




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