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Controlling von Intangibles: Nicht-monetäre Unternehmenswerte aktiv steuern (Advanced Controlling) (German Edition) Pdf

Download Controlling von Intangibles: Nicht-monetäre Unternehmenswerte aktiv steuern (Advanced Controlling) (German Edition) Pdf

Download Controlling von Intangibles: Nicht-monetäre Unternehmenswerte aktiv steuern (Advanced Controlling) (German Edition) Pdf in PDF and EPUB Formats for free. Controlling von Intangibles: Nicht-monetäre Unternehmenswerte aktiv steuern (Advanced Controlling) (German Edition) Pdf Book is also available for Read Online, mobi, docx and mobile and kindle reading. Please use the link provided below to generate a unique download link which is valid for 24hrs. You must use the link before it will expire.

Book Description:

Viele Unternehmen stellen fest, dass die ausschließliche Betrachtung von quantitativen Unternehmenswerten zur Steuerung und Kontrolle von Unternehmen nicht ausreicht. In Entscheidungssituationen müssen qualitative Daten hinzugezogen werden. Dazu zählen beispielsweise die Organisations- und Kommunikationsstrukturen oder die Reputation eines Unternehmens.

In diesem Band wird auf die hohe Bedeutung intangibler Werte sowie die in der Theorie diskutierten Vorschläge zur Messung und Steuerung von Intangibles eingegangen. Dies dient als Grundlage für die breite Darstellung von Hinweisen und Hilfestellungen für den praktischen Umgang mit Intangibles.




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