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Competing in the Information Age: Strategic Alignment in Practice Pdf

Download Competing in the Information Age: Strategic Alignment in Practice Pdf

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Book Description:

Most managers understand that info is amongst their company's most essential belongings. Nevertheless, many don't know the best way to leverage their investments in info technology. Typically, says Jerry N. Luftman, corporations rush to accumulate state-of-the-artwork methods with out contemplating their long-time period impact. For instance, in the Nineteen Eighties, retail banks invested closely in ATMs–till ATMs ceased to be a aggressive benefit and have become merely one other (and more and more costly) value of doing enterprise. Stemming from IBM's extremely regarded Consulting Group, combining the experience of consultants and main teachers, Competing in the Information Age exhibits managers tips on how to keep away from being blindsided by info technology. It outlines the best way to match info techniques with enterprise technique to forge a robust aggressive edge and convey highly effective options to bear on actual-world issues.
The underside line, Luftman contends, is that a agency should coordinate, or align, 4 parts: its enterprise technique, the technique of its info methods, its organizational infrastructure, and its info technology infrastructure. To this finish, he provides to his personal experience contributors who supply fashions, frameworks, and strategies that may assist corporations in any business uncover their splendid strategic alignment. The contributors have all kinds of backgrounds and strategy info technology from a variety of illuminating angles. They talk about the way to distinguish between info methods that automate human expertise and people who increase them; tips on how to put collectively worldwide, versatile info buildings that seamlessly join individuals, merchandise, and processes; and how you can gauge the advantages of object-oriented programming and related pc networks. A recurrent theme is the quantity to which an government ought to be versed in technology, with the caveat that technological jargon typically inhibits enterprise alternatives. Different essential subjects embrace how inter- and intra-organizational techniques (IOS) and Digital Knowledge Change (EDI) are creating an entire new raft of administration challenges; and the way company tradition impacts attitudes towards info technology. The book additionally gives a six-stage strategy of transformation to technology, with steered roles for the CEO, CIO, and different gamers, and provides recommendation on dealing with the modifications and clashes sparked by new info techniques. Managers additionally get recommendation on find out how to benchmark info technology strategic alignment, taking a look at the outcomes of an IBM benchmarking undertaking.
Citing examples from corporations as numerous as Federal Categorical, a Swiss financial institution, a recent produce provider, 4 airways considering a merger, and a shopper finance group, this quantity will probably be useful to managers from small companies to international firms, at numerous levels of considering–or implementing–leveraging info technology. It provides corporations the key to unlock the energy of data, and increase their competitiveness in a troublesome international market.

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