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¿Cómo hacer un plan de negocios para Mipymes de servicios? (Spanish Edition) Pdf

Download ¿Cómo hacer un plan de negocios para Mipymes de servicios? (Spanish Edition) Pdf

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Book Description:

La economía ha cambiado, por lo que se deben efectuar nuevas estrategias para alcanzar la permanencia y la rentabilidad. Alrededor del 80% de las Mipymes que se abren en México cierran en los primeros dos años en buena medida por falta de planeación.
Actualmente ya no basta sólo con la experiencia para tener éxito en el mundo empresarial; se requiere aprovechar de los conocimientos de disciplinas como la geografía, la economía, la historia, la antropología, la demografía, la sociología, la psicología, etc. La investigación propicia el desarrollo regional y empresarial a la vez que estimula la creatividad; la innovación, la productividad, la calidad y la competitividad.
Emprendedores, empresarios y profesionistas que desean crear su Mipyme de servicios para triunfar en los negocios, acceder a créditos, aumentar sus ventas y lograr la riqueza tienen que elaborar su plan de negocios, que es el mapa de la viabilidad técnica, financiera, económica y comercial. En este ebook encontrará una guía paso a paso para elaborar su plan de negocios, para implementar su empresa de servicios o puede servir de comando de control si es que ya está en funcionamiento.
Así tenga una idea brillante, los inversionistas exigen la presentación de un plan de negocios, ya que sirve para evaluar el conocimiento y dominio del mercado seleccionado por el emprendedor; las posibilidades de éxito y la rentabilidad de la empresa.
Haga un poderoso plan de negocios, que contenga una profunda investigación de mercado que le permita detectar las necesidades de sus consumidores, clientes y usuarios; para crear o diseñar productos o servicios que sean vendibles y útiles.
Un plan de negocios es una herramienta eficaz para convertir sus sueños en metas que se pueden llevar a la realidad. Le da orientación, filosofía y estructura a su empresa. Un plan de negocios ayuda a integrar, alinear, enfocar y aplicar conocimientos, técnicas, tecnología, experiencias, etc.
José Omar Tinajero Morales, maestro en estudios regionales por el Instituto Mora, estudió el doctorado en Geografía por la UNAM; se ha especializado en la investigación sobre la influencia del tiempo-espacio en los negocios y el papel que juega la creación de Mipymes en el desarrollo regional, la generación de riqueza y el fomento para el bien común.
Tinajero se ha especializado en geomarketing y cibermarketing, mostrando la interacción entre el espacio geográfico y el ciberespacio para propiciar la creación de Mipymes que establezcan estrategias para implementar un sistema administrativo comercial que responda a las exigencias del economía globalizada y de la información.
José Omar Tinajero Morales ha transmitido sus conocimientos y experiencias sobre la importancia del plan de negocios para alcanzar el éxito empresarial en la Semana del Emprendedor; en TelmexHub y Aldea Digital. Ha escrito 15 libros sobre geomarketing, planeación territorial, historia regional y turismo cultural.
Sus artículos en revistas digitales, blogs y en su página de Internet, cuentan con miles de lectores. También ha participado en programas de Radio Mexiquense, Radio Chronos, etc.
Su filosofía se sintetiza en las tres "C": caminar, construir y compartir. caminar como símbolo de adaptación al cambio y de avance; construir, hacer cosas positivas por la sociedad y compartir conocimientos, experiencias, habiliaddes etc.




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