Chancen und Risiken von On-Demand ERP-Systemen in kleinen und mittelständischen Unternehmen: Ansatzpunkte für eine Vermarktungsstrategie von SAP im Mittelstand (German Edition) Pdf

Chancen und Risiken von On-Demand ERP-Systemen in kleinen und mittelständischen Unternehmen: Ansatzpunkte für eine Vermarktungsstrategie von SAP im Mittelstand (German Edition) Pdf
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Diplomarbeit aus dem Jahr 2008 im Fachbereich Informatik – Wirtschaftsinformatik, Notice: 1,three, FOM Essen, Hochschule für Oekonomie & Administration gemeinnützige GmbH, Hochschulleitung Essen früher Fachhochschule, one hundred Quellen im Literaturverzeichnis, Sprache: Deutsch, Summary: In Zeiten zunehmender Globalisierung und Dynamisierung und eines immer stärker werdenden Konkurrenzkampfes liegt das Augenmerk der Unternehmen besonders auf der Erzielung und dem Erhalt langfristiger Wettbewerbsvorteile. In ihrem Streben nach hoher Effektivität, Effizienz und Flexibilität besinnen sie sich der (internen) Abläufe als Verursacher und Treiber der kritischen Größen. Die Orientierung an den Geschäftsprozessen rückt in den Mittelpunkt unternehmerischen Handelns. […] Neuere Ansätze am Softwaremarkt greifen diese Erfordernisse, bzw. deren Befriedigung auf. Hinter Schlagworten wie „Service Oriented Structure“ (SOA), „Software program as a Service“ (SaaS) oder „Software program On-Demand“ verbergen sich Ansätze, Software program in fachlich abgegrenzte Providers aufzuteilen und prozessorientiert zu modellieren. Zusätzlich eröffnen sich Möglichkeiten, die Software program nach neuen Lizenz-Modellen anzubieten, bzw. die Leistung „Software program“ auf neuen Distributionswegen zu erbringen.
Das Softwarehaus SAP greift diese Entwicklung in seiner On-Demand-Lösung SAP Enterprise ByDesign auf und konzentriert sich auf die immer stärker forcierte Zielgruppe Mittelstand. Angelehnt an die WebServices, dem Web-Consumer geläufig als Einkaufs-, (Auto-) Versicherungs-Verify-, Rentenrechner-Portalen, o. Ä., soll die Software program per Mausklick in das Unternehmen geholt und gemietet werden können. Aus diesem Grund wird die Software program SAP Enterprise ByDesign beispielhaft in den Mittelpunkt der Betrachtung gestellt.

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