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CASE STUDIES IN MARKETING: THE INDIAN CONTEXT Pdf

CASE STUDIES IN MARKETING: THE INDIAN CONTEXT Pdf
E-Book Review and Description:

This correctly-acquired and appreciated book by the students of enterprise schools all through the nation, in its Sixth Model, provides situations which have been culled from the precise enterprise world and drawn from real sources.

On this revised model, a whole lot of the situations have been utterly updated and following four new situations have been launched:

• Indian Retail Enterprise
• Indian Airline Enterprise
• Hindustan Unilever Restricted
• 3G Group in India

These situations highlight the enterprise environment of varied firms, notably from the view of competitiveness, product enchancment, market strategies and worldwide enterprise.

The knowledge and data given inside the case analysis are compiled and launched in a straightforward and easy-to-study trend for greater understanding of the market practices.

The book is meant as an adjunct textual content material for postgraduate school college students of administration. Along with, executives attending quite a few administration and enchancment programmes would even be tremendously benefited by learning this book.

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