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“Capitalist Realism” in Africa: Realities and Myths in Advertising is a multifaceted evaluation of the position of promoting in the nationwide improvement of Nigeria, and by extension, different African Nations. The book examines the distinctive political, cultural and spiritual techniques that create the context for promoting in African nations and describes the distinctive historic, social, financial, communication and political context inside which the apply of promoting takes place.
Because the finish of the Chilly Warfare, a number of African nations (or "rising nations") have undertaken concrete efforts to reform their political, social, and financial establishments as they attempt to hitch the worldwide financial system and enhance the socioeconomic circumstances of their residents. To realize these objectives, directors have relied on numerous types of mass media – together with promoting – to advertise these reforms and socioeconomic improvement. Regardless of some distinctive challenges and alternatives in addition to controversies surrounding the position of promoting in creating economies, promoting literature related to African nations stays in a blind spot. “Capitalist Realism” in Africa: Realities and Myths in Advertising bridges this hole by providing an in-depth evaluation of promoting in an space of the world that has been largely uncared for and supplies a floor for producing a dialogue concerning the follow of promoting in an African context.
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