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Building the Customer-Centric Enterprise: Data Warehousing Techniques for Supporting Customer Relationship Management Pdf

Download Building the Customer-Centric Enterprise: Data Warehousing Techniques for Supporting Customer Relationship Management Pdf

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Book Description:

Strategies for leveraging information utilized sciences to reinforce purchaser relationships
With E-enterprise comes the various for firms to truly get to know their shoppers–who they’re and their purchasing for patterns. Enterprise managers need an constructed-in method that helps shoppers from the second they enter the entrance door–or Internet site–correct by way of to achievement, assist, and promotion of newest providers. Alongside the strategy, IT managers need an constructed-in set of utilized sciences–from Internet sites to databases and data mining tools–to make all of this work. This book reveals every IT and enterprise managers the greatest option to match enterprise strategies to the utilized sciences needed to make them work. Claudia Imhoff helped pioneer this set of utilized sciences, known as the Firm Information Manufacturing unit (CIF). She and her coauthors take readers step-by-step by way of the technique of using the CIF for making a purchaser-focused enterprise by which the end outcomes are elevated market share and improved purchaser satisfaction and retention. They current how the CIF may be utilized to ensure accuracy, decide purchaser needs, tailor promotions, and additional.




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