Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand

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From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon — successful companies of all types and sizes begin with three things: an entrepreneur, a winning idea, and a brand strategy. Branding expert Catherine Kaputa, author of You Are a Brand! and founder of SelfBrand LLC, uses dozens of US and international brand histories to demonstrate what makes a brand thrive, and provides you with the tools to do the same. Learn how to position your unique product or service, narrow your target audience, create a standout company personality, and position yourself as superior to the competition — all by utilizing the power of branding! Packed with thoughtful reader exercises and filled with leading-edge social media and marketing techniques, Breakthrough Branding teaches everyone from novice start-ups to seasoned professionals how to leverage every asset and pursue every opportunity to create a successful business.

Product Details

  • File Size: 1557 KB
  • Print Length: 298 pages
  • Publisher: Nicholas Brealey (June 7, 2012)
  • Publication Date: June 7, 2012
  • Sold by:  Hachette Book Group
  • Language: English
  • ASIN: B007Q9AUJ4
  • Text-to-Speech: Enabled
  • X-Ray: Not Enabled
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled

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