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In a society overrun by business muddle, religion has become but another product purchased in the customer market, and faiths of every type ought to compete with a myriad of additional entertaining and additional useful leisure actions. Brands of Religion argues that in order to compete efficiently faiths have wanted to show into producers – merely recognizable symbols and spokespeople with whom religious prospects might make speedy connections
Mara Einstein reveals how religious branding has expanded over the earlier twenty years to create a blended world of commerce and faith the place the sacred turns into secular and the secular sacred. In a assortment of fascinating case analysis of faith producers, she explores the significance of branded church packages, resembling Alpha and The Perform Pushed Life, mega-church buildings, and the popularity of the televangelist Joel Olsteen and television presenter Oprah Winfrey, in addition to the rise of Kaballah. She asks what the outcomes of this religious promoting shall be, and outlines the attainable outcomes of religious commercialism – good and harmful. Repackaging religion – updating music, creating teen-targeted bibles – is justifiable and obligatory. However, when the content material materials turns into obscured, religion may lose its distinctive selling proposition – the very means to spice up us above the market.
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