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Written by definitely considered one of at this time's principal authorities on worldwide branding
Establishing and managing a worldwide mannequinis made harder by the cultural, political, and monetary variations that exist among the many many world's consumers. Branding Across Borders addresses the problem of worldwide branding head-on, going previous the mannequin itself to address how a corporation ought to excellent-tune its private organizational development sooner than it can efficiently delay and deal with its producers inside the worldwide market.
Branding Across Borders provides key insights on creating a robust, memorable worldwide mannequin method. Executives of all ranges can look to it for: A 10-step method for talking a mannequin in an interactive world Examples of worthwhile worldwide branding as practiced by at this time's important worldwide entrepreneurs Key insights from the Firm Branding IndexTMan annual survey designed to spotlight essential branding practices and statistics
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