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The topic of Bollywood analysis has remained predominantly essential, theoretical and historic in focus. This book brings collectively qualitative and quantitative approaches to cope with empirical questions specializing within the connection between clean power, hybridity, cinematic texts, and audiences.
Adopting a important-transcultural framework that examines the difficult power relations that are manifested by means of globalized manufacturing and consumption practices, the book approaches the analysis of widespread Hindi cinema from three broad views: transcultural manufacturing contexts, content material materials tendencies, and audiences. It firstly outlines the theoretical factors associated to the spread of widespread Indian cinema and emergence of India’s rising mushy power. The book goes on to report on a set of quantitative analysis that take a look at the patterns of geographical, cultural, political, infrastructural, and creative power dynamics at work inside the very best-grossing nicely-favored Hindi films over a sixty one-year interval since independence. Lastly, an extra set of analysis are launched that quantitatively take a look at Indian and North American viewers consumption practices.
The book illuminates factors related to the actualization and maintenance of cinematic mushy power dynamics, highlighting Bollywood’s rising integration into and subsumption by globalized practices which may be principally altering India’s cinematic panorama and, thus, its distinctive mild power potential. It is of curiosity to academics working in Film Analysis, Globalisation Analysis, and Worldwide Relations.
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