Es gibt Menschen, die Verkauf erlernen wollen. Diese buchen Seminare, Trainings, Coachings oder kaufen sich Bücher zu diesem Thema. Und dann wird versucht ihnen Vorgehensweisen, wissenschaftliche Hintergründe, psychologische Tricks oder auch bodenständisches Handwerkszeug zu vermitteln. Was diese Menschen für sich eventuell noch nicht beantwortet haben, sind Grundsatzfragen zum Thema Verkauf, mit denen wir alle schon mal konfrontiert wurden und die dafür gesorgt haben, dass der Beruf „Verkäufer“ in unserem Land kein sehr gutes Ansehen genießt. Mit diesen Grundsatzfragen setzt sich dieses Buch auseinander. In zehn kurzen und prägnanten Kapiteln werden kritische, herausfordernde, Angst erzeugende aber auch oft missverstandenen Thesen zum Thema Verkauf aufgegriffen und hinterfragt. Zu jedem Punkt werden dann unterschiedliche Sichtweisen geliefert (auch in Interviews mit erfolgreichen Verkäufern unterschiedlicher Branchen), die die jeweilige Aussage bestätigen oder auch widerlegen.
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Specialized issues One issue on eBook readers with LCD screens is the fact that it is not going to take long before you try your eyes from reading. To help avoid this, you should use the “white on black” feature of your iPad or similar characteristics to other eBook readers. This will help make reading easier.
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