The story of Atlanta Life Insurance Firm, with its humble starting as a small mutual assist affiliation, depicts the inspiring efforts of black People to construct and maintain financial organizations and enterprises. Its research additionally matches in to the mosaic of actions, extending again to the pre-Civil Conflict period, that have been aimed toward creating an financial base inside the black group.
These efforts gained new which means within the publish-Reconstruction interval as blacks strove to outlive in an America that was more and more characterised by rampant racism and a number of financial and social restrictions based mostly on race. On this surroundings, a big quantity of black leaders urged business improvement and the amassing of wealth amongst black People as the first means by which the reace might finish its drawback in American society and obtain respect and citizenship.
In Atlanta, shortly after the flip of the century, Alonzo Franklin Herndon, a former slave, joined a long line of promoters of black enterprise by creating Atlanta Life Insurance Firm. Greater than three-quarters of a century later, it is a vital enterprise that’s the nation’s largest black-managed shareholder insurance coverage company. With greater than $108.7 million in belongings, the agency is right now a big instance of the efforts of black People to realize financial dignity in America.
Henderson focuses on the historic roots of Atlanta Life, its financial progress and improvement as a black-owned establishment, and its social and financial involvement with the issues and progress of black America. Depicting circumstances that various from race riots and hostility to investigations by stave regulatory boards to melancholy to efforts at buying particular Congressional laws defending inventory possession, Henderson relates necessary particulars of the Atlanta Life story and its id with the society it served.
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