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Exploring the conceptual insights offered by the archipelagic 'twist' in the context of tourism rules, insurance policies and practices, this quantity attracts on a world collection of case research to analyse greatest follow in branding, advertising and logistics in archipelago vacationer locations.
The book asks and seeks to reply such questions as: The best way to 'sell' a multi-island vacation spot, with out risking a message that could be too complicated and diffuse for audiences to seize on to? Does one encourage guests to do 'island hopping'; and, in that case, how and with what logistic amenities? How does one ascribe particular island locations inside an general archipelago model? Would smaller islands insurgent towards a composite branding technique that really advantages different islands? How does one learn or craft transport insurance policies as a perform of the 'reterritorialisation' of a multi-island area? This book pioneers the exploration of the archipelago as tourism research focus (and not simply locus); a heuristic device for rendering islands as sites of various tourism practices, industries and insurance policies, but in addition of challenges and prospects.
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