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Grounded in a semiological technique, which explores the displacement of data and the transformation of indicators that characterise mythic communication, this book sheds light on the socio-monetary, gendered, nationwide and racial pursuits that lie behind fantasy-making. Presenting rich case analysis from widespread custom and public discourse, it demonstrates the best way by which these myths, and American mythology usually, promote the core values of regularly life beneath capitalism: rugged individualism, the unfettered correct to construct up wealth, the superior moral character of free-enterprise democracy, and its plentiful options for every citizen.
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