Airline Marketing and Management examines the principles of promoting and demonstrates the strategies throughout which these guidelines could also be utilized to at current's airline business. It has been utterly updated and expanded for this seventh model, to take care of tempo with modifications affecting the business. Written in a simple, simple-to-study sort and combining up-to-date and associated examples drawn from the worldwide aviation business, this re-creation will further enhance the book's fame for providing the right introduction to the subject.
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