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This book offers an important, empirically-grounded and trendy account of how advertisers and companies are dealing with a dangerous mediascape all via the world, taking a space-by-space technique.
It provides a clear, systematic, and synoptic analysis of the dynamic relationship between media, advertisers, and companies in the age of globalization, and in an interval of transition from ‘mass’ to ‘social’ media.
Selling attracts rather a lot public criticism for the commercialization of custom and its apparent impact on social and personal life. This book outlines and assesses the factors involved, with regard to how they’re manifested in completely totally different nationwide, regional and worldwide contexts. Topics coated embrace:
selling as an object of analysis
worldwide developments in the selling business
selling and the media in motion
current factors in selling, media and society
selling, globalization and world areas.
Whereas sustaining a updated focus, the book explains developments over present many years as background to the globalisation of what it calls the manufacturing-promoting-media difficult.
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